Lunchables and like-made foods are typically marketed as quick, easy, healthy, and of course, still made with real and often "natural" ingredients. The packaging MUST say this...for there is no other way to convince consumers that the ingredients are indeed real. Are they? Jean Baudrillard discusses this concept in "Simulations." Why must one label a product with words like "real"? Are these foods trying to simulate something they are not? Where do they come from? Does it matter anymore? With a plastic package that allows one to eat a quick meal on-the-go, one loses touch with the land in which the food comes from.
Why are apples "press-sealed" in plastic and served with caramel. Should mocha ever be "light" with 40% less calories...wait, 40% less calories than what? What happens when you sit down and eat these types of food from silverware? What happens when you eat a lunchable slowly, and with fork and knife? What do you discover?
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Real Food Tastes Better...Especially On A Fork
©2013 Shea Love
Music:
Philip Glass - The Light
Philip Glass - Violin Concerto no. 1 mvt. 2
Your set is priceless. You have a good eye when it comes to color. Also, your use of Baudrillard is very interesting. In a world of mass production, advertisement has lost its meaning, and the reality is that any company can create their own reality about their products. Don't you think?
ReplyDeletePhilip Glass + Lunchables... what an anxiety builder! Nice smooth transition from your footage to found footage, and great linking/expansion of your original project idea. Surprising, but by the end I feel...hungry? Albeit not for Lunchables.
ReplyDeleteI really like your idea as a whole! You really expanded upon what Baudrillard was talking about in the book, and I love you take on his ideas. GREAT video!!
ReplyDeleteTerrifying!
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